How to market a book worldwide? Contento's book promotion at World’s Largest Book Fair – Beijing, China

Contento will provide China’s leading government-affiliated book publishers with promotional material on the Chinese version of your book, with the option for purchase and local book marketing.

Contento will include promotional materials on your book, in Chinese, in our international catalogue for distribution at the world’s largest book fair in Beijing, with exposure to hundreds of book publishers and distributors from China and around the globe.

Your book will reap the benefits of Contento’s long-standing relationship with many key players at the Beijing International Book Fair, established over many years of Contento’s participation in this prestigious fair.   

Promoting your book at the Beijing International Book Fair entails the following:

• Send Contento a file with the cover of your book and another file with the content pages.

• We will assign one of our specialists in digital promotion and marketing as your direct contact person who will stay in touch with you on a monthly basis to maintain open channels of productive dialogue.

• Contento will write, edit and lay out the promotional material for your book, and prepare it for presentation in the appropriate category in our international catalogue.

• We include your book’s promotional material in our international catalogue, and we send it to dozens of book publishers and marketing entities who specialize in distributing and marketing books in your category.

• Your books will be represented by these publishers at the Beijing International Book Fair, where they will meet anyone who shows interest in your book.

• Thousands of representatives from the international book publishing industry will be exposed to materials promoting your book at the fair.

• During the months following the fair, Contento will follow up by phone and email and contact anyone (wherever they are in the world) who expressed interest in your book, and will carefully monitor any developments concerning you and/or your book vis-à-vis international publishing houses.

• Contento’s Legal Department will negotiate the publication and/or distribution of your book through interested international publishers, and supervise the process from initial interest until signing of a contract.

• Contento representatives will keep you updated by phone or email following any international book fair abroad.